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Makeup

Makeup should enhance your features, bring freshness to the face, and help you feel polished without ever looking heavy or overdone. This collection features thoughtfully designed makeup products for mature skin and anyone looking for modern, wearable beauty that feels effortless and flattering.

Explore makeup items including complexion products, blushes, eye makeup, lip colours, brows, and brushes designed to work beautifully with real skin texture and real life. Whether you wear makeup every day or prefer a more minimal routine, these formulas are chosen to create healthy-looking skin, soft definition, and natural confidence.

Especially loved by women looking for makeup for mature women that still feels current, lightweight, and easy to wear, this collection focuses on hydration, blendability, comfort, and timeless colour choices rather than trends that feel overpowering or complicated.

Not sure where to begin? Explore our Makeup Lessons for personalized makeup guidance, shade recommendations, and help building a routine that truly works for you.

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A collection of five tinted lip balms in various colors.
Tinted Lip Balm Sale priceFrom $26.50
(4.5)
Two all-natural lip balms with beeswax, with floral patterns and labels 'Mint Condition' and 'Birthday Suit' respectively, against a white background.
Essential Lip Balm Sale priceFrom $17.50
(5.0)
Three facial mist spray bottles labeled 'I Dew' containing a hyaluronic acid and hemp seed oil-based hydrating facial mist, positioned against a white background.
Cream Blush
Cream Blush Sale priceFrom $40.00
Color
(4.9)
Radiance Highlighter
Radiance Highlighter Sale priceFrom $24.00
Color
(4.9)
Liquid Concealer
Liquid Concealer Sale price$39.00
Color
(4.8)
Natural Finish Foundation
Natural Finish Foundation Sale price$49.00
Color
(4.9)
Eye Blender Brush
Eye Blender Brush Sale price$45.00
(5.0)
Foundation Brush
Foundation Brush Sale price$48.00
(5.0)
The Makeup Method Kit
The Makeup Method Kit Sale price$995.00
Cream Lipstick
Cream Lipstick Sale price$32.50
Color
(5.0)
Brow Powder
Brow Powder Sale price$32.00
Color
(4.9)
A blue eyeliner pencil alongside its cap, with a swatch of the blue eyeliner shown below.
Eyeliner Pencil Sale price$30.00
Color
(4.4)
Defining Lip Pencil
Defining Lip Pencil Sale price$30.00
Color
(4.9)
Colour Corrector
Colour Corrector Sale price$39.00
Color
(4.6)
Deep Black Mascara
Deep Black Mascara Sale price$34.50
(4.4)
Lash Out by Adrienne Furrie
(5.0)
Hydrating BB Cream
Hydrating BB Cream Sale price$52.00
Color
(4.9)
Translucent Setting Powder
Translucent Setting Powder Sale price$43.50
(5.0)
Eye Shader Brush
Eye Shader Brush Sale price$39.00
(5.0)
Brow Definer Brush
Brow Definer Brush Sale price$31.00
(5.0)
Tinted Brow Gel
Tinted Brow Gel Sale price$33.00
Color
(4.8)
Brow Tamer Brush
Brow Tamer Brush Sale price$31.00
The Basics Eyeshadow Palette
Color
(5.0)
Eyeliner Brush
Eyeliner Brush Sale price$31.00
(5.0)
Cream Detail Brush
Cream Detail Brush Sale price$39.00
Eye Smudger Brush
Eye Smudger Brush Sale price$39.00
(5.0)
Contour Cream
Contour Cream Sale price$43.00
Color
(5.0)
Bronzer Brush
Bronzer Brush Sale price$59.00
(5.0)
Powder Bronzer
Powder Bronzer Sale price$43.00
Color
(5.0)
Lip Brush
Lip Brush Sale price$31.00
Gel Eyeliner
Gel Eyeliner Sale price$32.00
Color
(5.0)
Save $66.0011 Piece Makeup Brush Set
11 Piece Makeup Brush Set Sale price$375.00 Regular price$441.00
(5.0)
False Lash Applicator
False Lash Applicator Sale price$25.00
(5.0)
Digital Gift Card
Digital Gift Card Sale priceFrom $75.00
Makeup Reset Follow-Up
Makeup Reset Follow-Up Sale price$185.00
Canvas Makeup Bag
Canvas Makeup Bag Sale priceFrom $57.00
(5.0)
Longwear Setting Spray
Longwear Setting Spray Sale price$45.00
Plumping Lip Gloss
Plumping Lip Gloss Sale price$32.50
Product Pickup and Refresh
Woman wearing a gray blazer with a blurred background
Person using a tablet in front of a mirror for basic makeup classes online
Professional Headshot Day at Prête Studio with Britta Kokemor - June 25th