My aim is to give women a seasonal surprise. Inspire them to try new things with their beauty routine and to introduce them to other great local brands with a few shared values.
They must be "lovely" - high quality fashion and lifestyle products, healthy foods, and experiences that I'm confident my community will 'love' (no minuscule samples or unsaleable stock here!)
And Local - now more than ever, people are looking to support small, independent businesses with unique offerings. As one myself, this support goes a long way and if we all raise one another up it's a win for the entire community.